Over at KATU News, someone on staff has clearly gotten the memo from corporate about needing to increase their Facebook engagement. They’re now reaching awful new lows in their quest to get clicks at any cost. I mean, there’s Likebait… and then there’s bottom-feeding exploitation just to up your engagement score.
Get a look at just two of their Facebook posts over the past couple of days:
Reaching people on social media is clearly important–but can we at least all agree that exploiting tragedies and disasters isn’t exactly the most appropriate way to get likes?
Here’s a sampling of the responses KATU got on their post about the tragic plane crash:
“If I lost a loved one in such a tragedy and saw a News page using that tragedy to get Likes, I’d be beyond furious AND heartbroken. Shameful posting.”
“Well, time to unlike this page. Using a tragedy to get Facebook likes is shameful. Screw you guys, I’m going to KGW.”
“How will clicking like do anything but address a sensationalist ‘breaking’ blurb on Facebook.”
This certainly isn’t the first time KATU has been caught trolling their followers. See “KATU’s Epi Anti-Obama Facebook Fail.”